Interactive seat planner enabling US coach passengers to reserve seats on

Business need

To develop new revenue streams through the introduction of a tiered system of seat pricing.

My Role


This was the first time that Stagecoach had introduced a seat booking system across any of its transport websites. My task was to work closely with the technical and management teams in Manchester to establish the business and user requirements.

I was responsible for the following:

  • An audit of established seat booking systems available in the market

  • Identifying every user case and entry point into the system

  • Provisioning disabled customers

  • Future proofing to roll-out in the UK, Europe and Canada.

  • Enabling the user to rebook cancelled trips

  • Interpreting schematics of bus layouts and creating a simplified version for a user

  • Expansion for large numbers of passengers

  • Creating detailed wireframes, user flow and business logic

  • Identifying every possible user scenario (of which there were many!) and ensuring that each of those user flows had a conclusion.

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