Megabus  |  UX Design

This was the first time that Stagecoach had introduced a seat booking system across any of its transport websites. My task was to work closely with the technical and management teams in Manchester to establish the business and user requirements.

Developed while working at Emperor, in London.

Client

Stagecoach

Project

Interactive seat planner enabling US coach passengers to reserve seats on megabus.com

Business need

To develop new revenue streams through the introduction of a tiered system of seat pricing.

My Role

 

This was the first time that Stagecoach had introduced a seat booking system across any of its transport websites. My task was to work closely with the technical and management teams in Manchester to establish the business and user requirements.

I was responsible for the following:

  • An audit of established seat booking systems available in the market

  • Identifying every user case and entry point into the system

  • Provisioning disabled customers

  • Future proofing to roll-out in the UK, Europe and Canada.

  • Enabling the user to rebook cancelled trips

  • Interpreting schematics of bus layouts and creating a simplified version for a user

  • Expansion for large numbers of passengers

  • Creating detailed wireframes, user flow and business logic

  • Identifying every possible user scenario (of which there were many!) and ensuring that each of those user flows had a conclusion.

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