Client
Stagecoach
Project
Interactive seat planner enabling US coach passengers to reserve seats on megabus.com
Business need
To develop new revenue streams through the introduction of a tiered system of seat pricing.
My Role
This was the first time that Stagecoach had introduced a seat booking system across any of its transport websites. My task was to work closely with the technical and management teams in Manchester to establish the business and user requirements.
I was responsible for the following:
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An audit of established seat booking systems available in the market
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Identifying every user case and entry point into the system
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Provisioning disabled customers
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Future proofing to roll-out in the UK, Europe and Canada.
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Enabling the user to rebook cancelled trips
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Interpreting schematics of bus layouts and creating a simplified version for a user
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Expansion for large numbers of passengers
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Creating detailed wireframes, user flow and business logic
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Identifying every possible user scenario (of which there were many!) and ensuring that each of those user flows had a conclusion.
